Sleep (Kotex)

The brief given to us was to take lead from the TV Commercial and come up a series of ads/posters.collateral which must be associated with the night-to-morning scenario. In addition to the TVC, the agency have to also adapt elements from their packaging design. As a result, not only did we successfully created visual which the client had nothing but praises, but also to the fact that we took the unconventional route of selling sanitary pads and elevated it to another level.

Quirky, fun and full of imagination set these masterpieces apart from other competitors in the market. And these series also appeal to their wide age group of target audiences.

Director: Alvyna Tan, Lim Toh Soon
Creative Director: Eran Husni
Art Director: Vincent Tutay
Copywriter: Foo Yong Han
Graphic Designer: Nellamae Antopina
Account Executive: Sherlyn Chang

Won Gold for MarCom Awards 2016
Category: Business to Consumer


Last Year


Kimberly Clark Singapore


Graphic Designer