Don't Judge Me By My Cover

This campaign started off as a school project I completed in my first year. However, I was inspired to share this campaign outside of the school curriculum shortly after it's completion. Using social media to reach out to those who are bullied - be it due to their appearance, place of origin, or even the color of their hair - I sought out to help give them a voice.


I used typography and images to show and say what needs to be said. The use of short and catchy phrases, coupled with easily relateable imagery,  was to attract a wider audience as it is simple and easy to remember.